An amusing commercial shows someone having a bad day, and how that person’s mood affects each person down the line, with more bad moods. This emotional “contagion” may be a real-world phenomenon, and it appears that what we experience online can have a similar effect.
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In our first article, about behavioral science and literature, we suggested three reasons why behavioral scientists should be interested in literature. First, both authors and social scientists pursue similar questions about how and why humans think and act as they do.